How Taylor Swift is fighting ticket scalpers for her next tour

Taylor Swift at the 2014 VMAs
Taylor Swift performs on stage at the MTV Video Music Awards on Aug. 24, 2014, at The Forum in Inglewood, Calif.
Robyn Beck | AFP | Getty Images

Today's Morning Edition music is from Taylor Swift with "Ready For It," a new single from her forthcoming album "Reputation," due out in November.

Swift plans to go on tour after the album's release and she has a new strategy for taking on ticket scalpers. When tickets go on sale, fans who have demonstrated their loyalty will move up in line. They do that by purchasing the album, watching her videos and engaging in social media. Fans get extra points if they tweet a picture of any of the UPS trucks that have been transformed into a Swift billboard.

Not everyone is happy with the plan.

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