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Indra Nooyi, the CEO of global giant PepsiCo, says her company is trying to solve women's "least favorite things" about Doritos by developing a version of the snack designed specifically for women.

 with WNYC's Freakonomics, Nooyi discussed the different ways that men and women eat chips. Men "lick their fingers with great glee, and when they reach the bottom of the bag they pour the little broken pieces into their mouth, because they don't want to lose that taste of the flavor, and the broken chips in the bottom," Nooyi said.

"Women would love to do the same, but they don't," she continued. "They don't like to crunch too loudly in public. And they don't lick their fingers generously and they don't like to pour the little broken pieces and the flavor into their mouth."

Freaknonomics host Stephen Dubner asked Nooyi if her company is developing a "male and female version of chips." Nooyi responded,

Nooyi, an Indian immigrant, graduated from the Yale School of Management and played lead guitar in an all-girl rock band. Forbes reports she is 

 female CEOs currently leading Fortune 500 companies. She has been named to Forbes' list of the most powerful women in the world and frequently 

, including later in the Freakonomics interview.

As CEO of PepsiCo, she oversees more than a quarter-million global employees and an empire that includes Frito-Lay, Tropicana and Gatorade.

The Internet didn't take too kindly to her idea.

https://twitter.com/staceygarratt/status/960582253909762048

https://twitter.com/sammynickalls/status/960589829842063362

https://twitter.com/arielgitlin/status/960572210703486976

Let the record show that this female writer does, indeed, love pouring broken little pieces of Doritos into her mouth.

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Men and women eat chips differently, says PepsiCo CEO Indra Nooyi, and her company is working on a version of Doritos specifically for women -- designed to be low-crunch and to fit in a purse.

PepsiCo CEO says company is designing Doritos for women

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