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Target raises starting pay for 2nd time in less than a year

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Target store
This file photo shows a Target retail chain logo on the exterior of a Target store in Watertown, Mass.
Steven Senne | AP 2013

Target is raising its minimum starting pay for workers for the second time in less than a year after seeing a bigger and better pool of candidates.

Target, which hiked starting pay to $11 an hour last fall, said all workers this spring will receive a minimum of $12 per hour.

CEO Brian Cornell said Tuesday that Target will offer workers $15 an hour by 2020. He says Target Corp. recorded a 30 percent increase in applicants when it boosted pay, and a better quality of applicant as well.