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Texas is not a swing state that will decide the next president, but stops Vice President Harris and former President Donald Trump will make there Friday could have an impact — or so they’re hoping.

The Lonestar State may seem like an unusual stop with less than two weeks until voting closes, although it has a high-profile Senate race featuring incumbent Republican Ted Cruz and Democratic challenger Rep. Collin Allred. But the messages and the mediums both campaigns have planned highlight the urgency of their closing messages.

Harris plans to focus on Texas’ strict abortion ban at her rally in Houston, as Democrats have spent years hammering Republicans over unpopular crackdowns on reproductive rights — to great success at the ballot box. Trump’s appointment of three conservative justices to the Supreme Court and the subsequent overturning of 

On the campaign trail, Harris has also featured the stories of several women who say their lives were endangered by abortion bans, including in Texas. A new ad unveiled by her campaign this week features a woman in Texas who was denied care when she had a miscarriage. She developed a septic infection which required emergency surgery, and because of what happened she may never be able to have children. The audio in the background is Trump from a recent rally saying he will be a “protector” of women.

The Houston rally will also feature hometown superstar Beyoncé, whose song “Freedom” has been Harris’ campaign anthem. Harris has earned endorsements from a slew of entertainers like Taylor Swift, Megan Thee Stallion and Bruce Springsteen, who performed several songs at a Thursday rally in Atlanta with former president Barack Obama.

“We here understand we have an opportunity before us to turn the page on the fear and divisiveness that have characterized our politics for a decade because of Donald Trump,” Harris said Thursday. “We have the opportunity to turn the page and chart a new way and a joyful way forward.”

Trump will join Joe Rogan for an interview

Meanwhile, Trump will deliver remarks on immigration and the border in Austin before taping a podcast with Joe Rogan, who has millions of followers and an audience overwhelmingly younger and more male — a key constituency for the former president.

Unlike other more friendly interviews Trump has sat for in recent weeks, Rogan has not always been uncritical of him. In an August podcast, Rogan appeared to offer praise for Robert F. Kennedy, Jr., who at the time was running for president as a third-party candidate. In the episode, Rogan said that politicians from both sides of the aisle “gaslight you, they manipulate you, they promote narratives.”

That drew Trump’s ire, and Rogan quickly tried to smooth things over.

“This is me saying that I like RFKjr as a person, and I really appreciate the way he discusses things with civility and intelligence,” Rogan wrote on X. “I also think Trump raising his fist and saying ‘fight!’ after getting shot is one of the most American f****** things of all time. I’m not the guy to get political information from.”

Trump’s media strategy this election cycle has relied heavily on these social media-friendly, male-heavy podcasts and influencers that largely eschew probing policy questions and paint the former president as a friendly, accessible figure.

The two appearances in Texas also underscore what could potentially be the largest gender gap in a recent presidential election, with Harris increasing support among women and Trump among men.

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Politics and Government News

Election 2024

Stephen Fowler

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Texas isn’t a swing state, but both campaigns will visit on Friday. Beyoncé will perform at a Harris rally focused on abortion rights, while popular podcaster Joe Rogan interviews Trump.

Harris will enlist Beyoncé as Trump sits with Joe Rogan for a Texas-sized final push

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