Short campaign starts with long ad
Go Deeper.
Create an account or log in to save stories.
Like this?
Thanks for liking this story! We have added it to a list of your favorite stories.
Jack Uldrich, an Independence Party candidate for U.S. Senate, is counting on a unique Internet video to create a buzz about his campaign and bring in donations.
Uldrich unveiled the political ad called "Reverse Your Thinking" today, two days after filing as a candidate for the seat now held by incumbent Republican Norm Coleman. In the ad, Uldrich lays out a series of negative observations about key issues. Halfway through, he reverses course and repeats the list with an upbeat, positive message. With a running time of nearly 3 minutes, Uldrich admits the ad is risky.
"The only way I'm going to win this thing is to be unconventional," Uldrich said. "But I think that people are going to give it three minutes. And if they don't I can't do anything about that. Can my political opponents use snippets of that to portray me in a different light? Absolutely. But I have to do things differently."
Uldrich says his ad is patterned after a popular YouTube video called "Lost Generation." Seven Independence Party candidates are running for U.S. Senate in the September 9th primary.
Turn Up Your Support
MPR News helps you turn down the noise and build shared understanding. Turn up your support for this public resource and keep trusted journalism accessible to all.
