Are college rankings just for bragging rights?

Go Deeper.
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Coming off of last week's release of U.S. News & World Report's college rankings and my post on some caveats to consider, I've asked a number of parents, students and educators in our Public Insight Network what they think.
How useful are they? How accurate? What could be improved?
I'm sorting through the responses now, but had to give you one comment about rankings and reputation.
Recent college graduate Simon Kassel wrote me:
"I found that they mostly just made me competitive with friends and siblings about who's school had a higher ranking, which wasn't really very helpful."
More coming up soon.
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