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Public health officials are taking an "unusually cheeky" approach to compel Minnesotans to get screened for colon cancer. 

They've put up billboards on interstates around the Twin Cities that greet drivers with images of a man's backside and the words "cover your butt."


MPR's Cathy Wurzer spoke with Jonathan Slater, head of the Cancer Control Section of the Minnesota Department of Health, about the campaign.

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Cathy Wurzer

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Public health officials are taking an "unusually cheeky" approach to compel Minnesotans to get screened for colon cancer.

Public health officials are taking an "unusually cheeky" approach to compel Minnesotans to get screened for colon cancer.  They've put up billboards on interstates around the Twin Cities that greet drivers with images of a man's backside and the words "cover your butt."   MPR's Cathy Wurzer spoke with Jonathan Slater, head of the Cancer Control Section of the Minnesota Department of Health, about the campaign.

The story behind those 'cheeky' billboards

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