The story behind those 'cheeky' billboards

Billboard
State health officials have put up billboards on interstates around the Twin Cities to compel Minnesotans to get screened for colon cancer.
Department of Health

Public health officials are taking an "unusually cheeky" approach to compel Minnesotans to get screened for colon cancer.

They've put up billboards on interstates around the Twin Cities that greet drivers with images of a man's backside and the words "cover your butt."

MPR's Cathy Wurzer spoke with Jonathan Slater, head of the Cancer Control Section of the Minnesota Department of Health, about the campaign.

Dear reader,

Your voice matters. And we want to hear it.

Will you help shape the future of Minnesota Public Radio by taking our short Listener Survey?

It only takes a few minutes, and your input helps us serve you better—whether it’s news, culture, or the conversations that matter most to Minnesotans.

Volume Button
Volume
Now Listening To Livestream
MPR News logo
On Air
BBC World Service