The story behind those 'cheeky' billboards
Go Deeper.
Create an account or log in to save stories.
Like this?
Thanks for liking this story! We have added it to a list of your favorite stories.
Public health officials are taking an "unusually cheeky" approach to compel Minnesotans to get screened for colon cancer.
They've put up billboards on interstates around the Twin Cities that greet drivers with images of a man's backside and the words "cover your butt."
MPR's Cathy Wurzer spoke with Jonathan Slater, head of the Cancer Control Section of the Minnesota Department of Health, about the campaign.
Turn Up Your Support
MPR News helps you turn down the noise and build shared understanding. Turn up your support for this public resource and keep trusted journalism accessible to all.
Dear reader,
Your voice matters. And we want to hear it.
Will you help shape the future of Minnesota Public Radio by taking our short Listener Survey?
It only takes a few minutes, and your input helps us serve you better—whether it’s news, culture, or the conversations that matter most to Minnesotans.
