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Vikings: 90 percent of seat licenses sold in new stadium

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An artist rendering of the new Vikings stadium
An artist rendering of the new Vikings stadium
Courtesy photo

The Vikings said they have almost sold enough seat licenses to reach their $125 million goal.

"It's gone very well. We're down to the less than 5,000 seat licenses to go, so about 90 percent sold to the $125 million program," said Steve LaCroix, a team vice president and head of marketing.

LaCroix said all the most expensive and least expensive sections are sold out.

Those licenses are expected to pay about $100 million of the Vikings' more than half billion dollar contribution to the stadium.

About 50,000 of the stadium's 65,000 seats are covered by seat licenses which run from about $500 to nearly $9,500 per seat.

The Vikings had planned even higher prices, but backed down when Gov. Mark Dayton and fans objected to the one-time fees.

The Vikings are the first team in Minnesota to force most ticket holders to pay up front for the rights to their seats for the life of the stadium — expected to be at least 30 years. The Twins have a similar program, but much smaller, for Target Field.

"Fans really reacted well and frankly the most expensive seats were some of the very first to go," LaCroix said. "And that's where people gravitated to — the club seats and some of the all inclusive food and beverage products as well. So it's been a real success."

The Vikings still have lower level end zone and second level corner licenses available.

LaCroix said non-licensed seats will go on sale later this spring. He also says nearly all the suites have been sold.

The stadium is expected to open in July.