To many Minnesotans, Eau Claire, Wis., is a low-key college town about 90 minutes drive east of the Twin Cities.
But a recent downtown revitalization has turned it into a hip food and beverage destination.
Rachel Hutton, editor of Minnesota Monthly magazine, joined All Things Considered host Tom Crann to set the scene.
From a big-picture perspective, Hutton said, the internet drove the revamped downtown in Eau Claire. Creatives and entrepreneurs used to think they needed to work in a big city, but the web has given them a platform to get attention from almost anywhere.
That's helped a few Eau Claire natives stay in their hometown and still pursue their careers, she said.
Here's a few picks from Hutton:outfitters, and Bon Iver frontman Justin Vernon is among its investors.
• The Joynt:This onetime jazz haven isn't new, but it does have some legend for having hosted musicians like Charles Mingus and Dizzy Gillespie. Today, the tiny tavern is a non-trendy spot for cheap drinks.
For the whole story, use the audio player above.