Severe thunderstorm and tornado warnings issued for Twin Cities metro area

MPR News helps you turn down the noise and build shared understanding. Turn up your support for this public resource and keep trusted journalism accessible to all. 

Turn Up Your Support

You can now see what Winona Ryder was up to when she was in her namesake Minnesota city earlier this month. 

Squarespace, an online platform that helps people build their own websites, has released its Super Bowl ad featuring the Oscar-nominated actress, in addition to a long-form film and 

 that will run in the first half of the game, Ryder lies underneath the "Welcome to Winona" sign. She's confronted by a "Fargo"-esque officer as she explains she's building a website — with pictures of Winona (the city, not of her, because that would be a little weird). 

"Yeah, me too, that's why I'm making it," Ryder explains. 

There's an awkward pause before the officer nods and waves. "OK then, bye-bye now." 

In the three-minute spot, Ryder travels throughout Winona capturing images of her birthplace as she builds her website, 

"There's something about this place ... something that feels so ... 

The ad features real Winonans, who will also be featured in a photo book of portraits, landscapes and still lifes shot by Ryder. Each copy will be autographed and all proceeds will go to the American Indian College Fund. 

 But act fast if you want one — only 100 will be available. 

UW-Madison veterinary school featured in Super Bowl ad

Arts and Culture

Lifestyle

Sports

NewsPartners

Nancy Yang

Author

The actress returned to her birthplace earlier this month to film the spot, which finds her building her own website with photos of Winona — the city, not her, because that would be a little weird. 

Watch: Winona stars in Winona Ryder's Super Bowl ad

Go Deeper.

Like this?