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Barber shop owner Angela Miller always hears about clients' family dysfunctions and financial struggles, but that's especially been the case during the pandemic.

"You hear everything," she says. Lost jobs. Lost family. She says she can very much relate.

"My business had to shut down for about four months, and I wasn't really financially prepared for that," says Miller, who says she normally pays bills ahead of time.

Her entire family caught COVID-19 early in the pandemic, and Miller, a 50-year-old single mom living in Philadelphia, almost died. Being socially isolated also stirred up past childhood trauma, she says. So this year, she finally sought help. 

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But the first therapist she contacted didn't return her call for a month, only to tell her that the next available appointment would take another month.

"And I said, 'You need to change your practice because for somebody reaching out, they could be suicidal,' " she says.

Eventually, Miller connected with a therapist in an unorthodox place: her local CVS.

trying to fill gaps in access to mental health by piloting a counseling service in some of its retail stores. And by negotiating with insurance companies to cover visits, it's also trying to reduce the cost of mental health care. 

These gaps have been made worse by the pandemic: Therapists are overbooked — assuming a community even has one. Many do not accept insurance, so consumers must pay $150 to $250 out of pocket for every visit.

So far, CVS' pilot program, which launched in January,

operates in a dozen stores in Houston, Philadelphia and Tampa, Fla., with plans to expand to 34 this year. It's targeting diverse communities where mental health care isn't readily available, such as Jenkintown, Pa., just north of Philadelphia where Miller's barber shop is located.

The program is an extension of CVS' HealthHUBs, which exist in 650 of its nearly 10,000 stores, offering urgent care and wellness products, such as sleep apnea machines. The idea is to create a place where consumers can get eye exams, diabetes screenings and vaccinations as well as mental health treatment, where they already buy their prescriptions.

The idea of offering therapy in a retail store is new. In addition to CVS, Walmart Health recently opened 20 in-store health centers around the country, based on a similar model, to provide counseling as well as diagnostic and primary care.

This new model might lower a barrier to care for some by bringing the service closer to home, although that's not the biggest hurdle for most consumers, says Vaile Wright, senior director of health care innovation at the American Psychological Association.

"The No. 1 issue, over and over and over again in the research, is cost," Wright says. If CVS

cannot sufficiently reduce out-of-pocket costs for enough consumers, she says, "it's not going to bridge the gap as much we would like."

 the number of people struggling with symptoms of depression or anxiety. 

The sheer volume of people struggling is forcing insurers to recognize the huge unmet patient need, says Rachel Garfield, co-director of the Kaiser Family Foundation's Program on Medicaid and the Uninsured.

"It is approaching a crisis situation, and I think that that is leading a lot of people, including some payers, to stand up and take notice," including CVS, which has clout in the insurance industry through its purchase of Aetna in late 2018, she says.

CVS is covering the cost of care for Aetna-insured patients and has negotiated similar deals with a growing list of other insurers to reduce the cost for patients. 

That saves a lot of money for patients, but CVS hopes offering behavioral health care will save it money, too.

 show treating depression in diabetes patients, for instance, helps reduce other medical costs, because people with improved mood tend to take their medications regularly, preventing costly treatment for complications.

CVS and Aetna internal data shows similar findings, so it makes sense for both the consumer and health care providers to make it simpler and easier for patients to access mental health services, says Jeff Cook, a vice president of CVS HealthHUBs.

"You're not going to be able to reduce emergency visits if you can't address some of the other problems that they have around mental health," Cook says. "You've got to be able to address both sides. And as an industry, we haven't done a very good job of being able to tie those two together."

Eve Townsend, a licensed social worker and therapist at the Jenkintown CVS, says she hopes offering in-store care will help reach more people in her community, such as Miller. Every other therapist she knows, Townsend says, is already swamped with patients.

"That's a huge issue," she says. "People are saying, 'I'm crying out for help, I need this particular service, I don't want to go in-patient, I don't want to go to the emergency room,' " but they don't have anywhere to go, Townsend says.

Her CVS patients can talk to her over video, or in an upholstered chair in her office, which sits inside CVS' urgent care clinic, next to a nurse practitioner, and adjacent to the pharmacy. This proximity to everything works well, she says.

"To be able to say I can refer you within this clinic with a nurse practitioner or you can get your medication in the same place where you're getting your mental health services — it's like a one-stop shop," Townsend says.

She sits 10 feet away from nurse practitioner Felicia Anyanwu, who often refers patients to Townsend.

"At times, shingles manifests as a result of stress," Anyanwu says. "People might have hives as a result of stress," and rooting out the underlying cause makes it less likely people will end up in costly emergency care.

"If it's something that could be treated at this level, that has, in effect, decreased the cost for

the insurance carrier as well as the patient," Anyanwu says.

That has been the case for Miller, whose insurance covers her therapy at CVS, which she's been attending nearly every week for the past month. She says her outlook on life is brighter, and she's already referred five friends to CVS' therapy services. 

" 'Hey, I'm in counseling now,' " she tells friends and clients, " 'and I've been feeling better about this situation.' " 

Health

Mental Health

Yuki Noguchi

Author

As the number of people seeking therapy soars during the pandemic, CVS has begun testing a model to offer counseling services in its stores. It hopes to reduce costs for both patients and itself.

CVS to offer in-store mental health counseling

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