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People are calling for Adidas to end its working relationship with Ye, formerly known as Kanye West, in response to the numerous offensive and antisemitic remarks the rapper has made in recent weeks. 

Ye has faced some consequences for his comments: Both Twitter and Instagram have 

 far-right-friendly social media site Parler), and Balenciaga fashion house is 

 with him. Prominent Hollywood agency CAA, which has represented Ye since 2016, ended its relationship with him this month, the 

 midday Monday. And George Floyd's family plans to sue him 

The German footwear giant said at the start of this month that

 — but since then has not issued any updates and continues to release new Yeezy merchandise, even as the rapper doubles down on antisemitic tropes and conspiracy theories. 

He appeared to boast about that fact in a since-removed Oct. 16 episode of the podcast 

 has circulated widely on social media in recent days. 

"The thing about me and Adidas is like, I can literally say anti-semitic s**t, and they can't drop me," Ye says, before repeating himself slowly and solemnly. "I can say anti-Semitic things, and Adidas can't drop me. Now what? Now what?"

That question was answered ominously over the weekend, when a group of people hung antisemitic banners

— including one reading "Kanye is right about the Jews" — and raised their arms in apparent Nazi salutes over a 

. A banner used the name of an organization that has been identified by the Anti-Defamation League

as an antisemitic hate group. Authorities are also investigating 

 distributed in Beverly Hills that same weekend. 

 urging people to "tell Adidas to run away from hate." 

"While Adidas has refused to condemn Kanye West's antisemitism, hate groups like White Lives Matter and the Goyim Defense League are celebrating and promoting Ye's comments to further their extremist agendas," the organization wrote, calling his behavior "dangerous." 

Scores of critics are now urging Adidas to drop Ye and distance itself from his hateful views. Their current contract 

 urging the company to cut ties with Ye, and the hashtag #BoycottAdidas has been trending on Twitter for days. Public figures from 

 have called Adidas out, and United Talent Agency CEO Jeremy Zimmer 

 a company-wide memo condemning antisemitism and urging employees to "support the boycott of Kanye West." 

Adidas did not immediately respond to NPR's request for comment.

Adidas and Ye have collaborated for nearly a decade

Adidas and Ye — who released his first Air Yeezy sneakers with other brands in the aughts — have been working together since 2013, and 

The Yeezy collaboration is best known for its lineup of sneakers, but also includes clothing, lingerie and other footwear. And it's a lucrative one: It generates an estimated $2 billion a year — nearly 10% of the company's annual revenue — as Morningstar analyst David Swartz told 

 of Adidas and its leadership in recent months, accusing it of copying his ideas and not giving him enough control over the line. (He ended his 

 in September over similar claims). He also posted pictures of Adidas board members to social media, including a doctored image of a 

In early October, Ye made headlines for a series of controversies, including wearing a "WHITE LIVES MATTER" t-shirt at his fashion show in Paris and promising to go "death con 3 on JEWISH PEOPLE" in a series of antisemitic social media posts. 

Adidas told media outlets on Oct. 6 that it was evaluating its partnership with Ye. 

"After repeated efforts to privately resolve the situation, we have taken the decision to place the partnership under review," it said in a statement, adding that it and Ye would continue to jointly manage Yeezy's shoes and apparel lines during the preview process. 

Ye, whose net worth is estimated around $2 billion, would almost certainly lose his billionaire status if dropped by the company, 

Adidas releases new Yeezy products despite its review 

To the dismay of critics, Adidas hasn't only been silent about Ye, but is continuing to release new merchandise from their collaboration. 

Even as calls grew for Adidas to ditch Ye, and for consumers to ditch Adidas, the 

the Adidas Yeezy Boost 350 V2 in a brand new color ("salt") over the weekend. They appear to be 

 on Adidas' website, and by Monday morning had been bought and resold nearly 900 times on the online reseller marketplace Stockx, 

 to Adidas' leadership, ADL CEO Jonathan Greenblatt says the group is particularly alarmed to see that the company is planning to release 

 (including the Yeezy Boost 350) in the run-up to the Oct. 27 anniversary of the Pittsburgh synagogue massacre — the deadliest antisemitic attack in U.S. history. 

"...We are surprised and concerned that Adidas – a brand that supports inclusion and diversity – continues not only to support the Ye product line, but to release new products even as he continues to espouse hateful antisemitic ideas to his 31 million Twitter followers, and as those noxious ideas spread across social media and around the world thanks to his outsized media presence and celebrity status," he writes. 

Ye's recent comments, is urging Adidas to reconsider its support for the Yeezy line as well as publicly condemn antisemitism. 

Some on social media have expressed surprise that Adidas hasn't moved faster to make such a statement, given some of the darker parts of its past: 

, the feuding brothers who collectively founded Adidas and Puma, were members of the Nazi Party during World War II.   

Social Issues

Rachel Treisman

Author

Adidas placed its relationship with the rapper under review earlier this month. And while he's since doubled down, the company hasn't given an update — and continues to release new Yeezy products.

Calls grow to boycott Adidas as the company stays silent on Ye's antisemitism

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