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new rules that will require extensive health labeling

 on alcoholic beverages, including cancer warnings and a calorie count.

Officials say providing such information, which will also have to be available in pubs and other licensed establishments, is critical as experts learn more about the health hazards of drinking.

“This law is designed to give all of us as consumers a better understanding of the alcohol content and health risks associated with consuming alcohol,” Minister for Health Stephen Donnelly said in a statement. “With that information, we can make an informed decision about our own alcohol consumption.”

Though Ireland says it's the first country in the world to introduce such comprehensive labeling, some 

The U.S., for example, mandates that any beverage over 0.5 percent alcohol by volume 

 stating that pregnant women shouldn't drink alcohol, that it can impair your ability to drive and that it may cause health problems.

The new Irish labeling rules, which will take effect in three years, will be more explicit about the possible negative health effects of drinking and contain more information about what's in the drink.

Sellers will have to warn of the specific risks of liver disease and fatal cancers from drinking alcohol. They will also have to notify buyers of the risks to pregnancy, the calorie content of the beverage and the number of grams of alcohol it contains.

“Packaging of other food and drink products already contains health information and, where appropriate, health warnings. This law is bringing alcohol products into line with that,” Donnelly added.

The new labels are intended to help inform people who aren't fully aware of the health effects of drinking, officials said. According to the annual government-commissioned Healthy Ireland survey, 79 percent of respondents didn't know about the risk of breast cancer from drinking more than recommended, 60 percent didn't know about the risks of bowel cancer and 7 percent believed it was safe to drink small amounts of alcohol while pregnant.

Rachel Morrogh, director of advocacy at the Irish Cancer Society, praised the government for taking steps to reduce new cancer cases and said there was support from the public for such a move.

“Today's announcement shows that once again, Ireland is trailblazing in the area of public health legislation,” Morrogh 

. “Signing the labelling regulations into law is a clear statement that reducing preventable disease is a priority for Government.”

Still, the new labeling requirements have gotten some pushback from trade groups representing alcohol sellers in the European Union, who say it will make trade more difficult within the bloc.

filed formal complaints with the European Commission, saying they supported Ireland's efforts to combat alcohol abuse but that the new regulations would be too burdensome on businesses.  

Health

Lifestyle

Food and Drink

Joe Hernandez

Author

Under the new rules taking effect in three years, labels will also have to warn drinkers of the risks to pregnancy, the beverage's calorie content and the number of grams of alcohol it contains.

Ireland will require cancer warnings and calorie counts on alcoholic beverage labels

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