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A “timeless and enduring blue hue” and “elegant in its simplicity,” known as 

, was named Pantone’s Color of the Year for 2020.

Industries and others across the country – from fashion and design to marketing and even consumers – closely watched as the color company announced its choice.

It’s the type of blue you see on a Pepsi can. It’s deeper than a sky blue. It’s familiar, nonaggressive and maybe even calming.

executive director of the Pantone Color Institute, where she oversees the annual color search, spoke with MPR News host Angela Davis about the color, the emotion it evokes and what it takes to find the color of the year.

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A “timeless and enduring hue … elegant in its simplicity,” known as Classic Blue, was named Pantone’s Color of the Year for 2020. It’s the type of blue you see on a Pepsi can. It’s deeper than a sky blue. It’s more familiar, nonaggressive and maybe even calming. Leatrice Eiseman,

executive director of the Pantone Color Institute, explained why the color was picked and the emotion it evokes.

A “timeless and enduring hue … elegant in its simplicity,” known as Classic Blue, was named Pantone’s Color of the Year for 2020. It’s the type of blue you see on a Pepsi can. It’s deeper than a sky blue. It’s more familiar, nonaggressive and maybe even calming. Leatrice Eiseman, executive director of the Pantone Color Institute, explained why the color was picked and the emotion it evokes.


MPR News with Angela Davis - A “timeless and enduring hue … elegant in its simplicity,” known as Classic Blue, was named Pantone’s Color of the Year for 2020. It’s the type of blue you see on a Pepsi can. It’s deeper than a sky blue. It’s more familiar, nonaggressive and maybe even calming. Leatrice Eiseman, executive director of the Pantone Color Institute, explained why the color was picked and the emotion it evokes.  


MPR News with Angela Davis - Get ready to see blue

An image of blue with the Pantone graphic.

Get ready to see blue

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