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Back in the 1990s, Minnesota was gaining population from other places in the U.S. But in recent years, that trend reversed, and now more people leave Minnesota for other states each year than move here.

The net loss is a concern to state officials who want to fill jobs. So, this month, the state’s tourism office Explore Minnesota launched a first-ever advertising campaign encouraging people in other parts of the country to resettle in Minnesota.  

MPR News host Angela Davis talks about what’s drawing people to Minnesota — from job seekers to climate refugees to people attracted to the state’s more liberal laws and policies — and what life is like for them once they get here.

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Explore Minnesota’s new advertising campaign is trying to lure new residents from other states. MPR News host Angela Davis talks about what’s drawing people to Minnesota — from job seekers to climate refugees to people attracted to the state's more liberal laws and policies.

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