The Great Reset

Richard Florida
Richard Florida is the author of "The Great Reset: How New Ways of Living and Working Drive Post-Crash Prosperity."
Courtesy of Richard Florida

Richard Florida, author of the new book "The Great Reset," spoke at the 2010 Aspen Ideas Festival about how new ways of living and working can create a post-recession prosperity.

Florida is the author of the bestseller, "The Rise of the Creative Class," which received the Washington Monthly's Political Book Award and was cited as a major breakthrough idea by Harvard Business Review. He also wrote, "Who's Your City?" in which he argues that where we live is becoming increasingly important.