The Great Reset
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![Richard Florida](https://img.apmcdn.org/7125ff2d431a8d33bf7797a0442c1a093da1be0e/uncropped/2d35b6-20100810-florida.jpg)
Richard Florida, author of the new book "The Great Reset," spoke at the 2010 Aspen Ideas Festival about how new ways of living and working can create a post-recession prosperity.
Florida is the author of the bestseller, "The Rise of the Creative Class," which received the Washington Monthly's Political Book Award and was cited as a major breakthrough idea by Harvard Business Review. He also wrote, "Who's Your City?" in which he argues that where we live is becoming increasingly important.
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