Super Bowl week helps 'shine a light' on human trafficking

Wild Card Round - Minnesota Vikings v New Orleans Saints
Minnesota Vikings quarterback Kirk Cousins celebrates after defeating the New Orleans Saints 26-20 in overtime in a playoff game on Jan. 5, 2020 in New Orleans.
Kevin C. Cox | Getty Images 2020

One night when Kirk Cousins was 16, as he listened to a presentation at his family's church in Michigan, he learned for the first time about the worldwide atrocity of human trafficking.

Millions of those victims are younger than Cousins was then.

“I just remember being kind of struck to the core and being convicted and thinking, ‘What can I do?’” the Minnesota Vikings quarterback said this week.

Eight years later, Cousins found an answer to his prayer for opportunity to help: a career in the NFL. As a rookie with Washington in 2012, he was invited by a teammate to attend a benefit for the International Justice Mission. The dots quickly connected in his mind.

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That speaker Cousins remembered hearing in high school? His name was Gary Haugen, the founder of IJM, a Christian organization that works to stop trafficking and abuse of the poor around the world by rescuing and restoring victims, holding perpetrators accountable, and strengthening justice systems. That event further stoked the passion in Cousins to join the cause.

This year, IJM partnered with the Hillsborough County Commission on Human Trafficking to support anti-trafficking work around the Super Bowl. Cousins, as part of IJM's pro athlete group Team Freedom, has taken a lead role in helping raise awareness. Other NFL players involved include Zach Ertz, Trey Burton, Jason McCourty and Devin McCourty.

IJM is based in Washington, with 21 field offices in 13 countries dedicated to the work. The Australia-based Walk Free Foundation has estimated that 40 million people are victims of modern slavery worldwide. According to the U.S. State Department, there are about 25 million humans being trafficked around the globe. That means people forced to perform work for an exploiter's benefit. Many of those victims are being trafficked specifically for sex, often sold up to 20 times per day. One in four is a child.

“What we need to do is wake people up and bring light to it to realize it's taking place,” Cousins said. I find when you shine a light on darkness, the darkness has to back off."

The bright light is on this week with the staging of Super Bowl 55.

High-profile events that draw big-spending, out-of-town visitors, even during a pandemic that has curtailed the crowd sizes and party scene, are natural targets for traffickers. In Atlanta t wo years ago, the FBI reported that an 11-day pre-Super Bowl operation yielded the arrests of 169 people, including 26 alleged traffickers, and the rescues of nine juvenile victims.

The NFL highlights several local organizations at the Super Bowl site each year as part of community-building efforts, and one grant went to the Hillsborough County Commission on Human Trafficking. With Florida ranking third among U.S. states in volume of human trafficking victims, this is a high-priority issue.

Over the last two decades, Congress has provided law enforcement agencies more tools for specifically charging human trafficking crimes. Collaboration between municipal, county, state and federal authorities has increased, and non-governmental organizations such as IJM and its peers have been included in the process to enhance victim support, said Kevin Sibley, the acting special agent in charge for the Tampa branch of Homeland Security Investigations.

“I think that we have a very good, robust plan today,” Sibley said. “When I first got into this 25 years ago, we literally had no idea what we were doing.”

Much of HSI's work involves faceless victims, but human trafficking cases can be emotionally draining for even those with the most steely of demeanors. Victims rarely realize they are victims, said Sibley, as he cited a prior case as a sobering example.

“Despite the fact that the trafficker and his friends had raped the victim numerous times, despite the fact that he had beaten her, despite the fact that he had shoved a gun in her face and other places, during sentencing she actually testified on his behalf and told him she loved him,” Sibley said. "So traffickers have a very, very powerful hold over their victims.”

Those powerful feelings can also be used for good. Former NFL running back Donald Brown is now the director of partnerships for IJM's Team Freedom, inspired to join after learning about child sex trafficking at a conference for pro athletes while he was still playing.

“At the time, I was living in a complete bubble,” Brown said. “It just pulled on my heartstrings.”

Raising children, naturally, has made the cause feel even more pressing, as Cousins recently reflected in a conversation with his wife about their 3-year-old son.

“I know someday Cooper’s going to go to school and someone’s going to make fun of him. Someone’s going to criticize him. Someone’s going to bully him. That’s part of life, but that would just infuriate me," Cousins said. "So you can imagine all the more someone actually trafficking him. It's hard to even go there, but it just explains the level of darkness, the fact that this is happening in the millions, and the fact that something must be done.”