When it comes to vaccines, is it time to abandon the carrot for the stick?

Incentives like gift cards aren’t working to get people vaccinated. Rates have stalled or dropped, and public health officials all over the country are nervous. 

As omicron spreads, infection rates soar and hospitals are once again overwhelmed, do we need to rethink how we motivate people to get vaccinated? Would denying access to the public sphere increase the number of people getting their shots?

Guest host Kerri Miller speaks with two public health researchers on motivating the masses to get vaccinated for the common good.


  • Stefanie Friedhoff is part of the Brown University School of Public Health leadership team and works on public health communication strategy.

  • Scott Ratzan is a public health communication expert at CUNY Graduate School of Public Health in New York, and is founding Editor-in-Chief of the Journal of Health Communication.

Use the audio player above to listen to the full conversation.

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