How AI is already changing Minnesota’s marketing industry

Chris Farrell, Joe Redden and Cory Docken
MPR News guest host Chris Farrell (left) talks with Joe Redden and Cory Docken in an MPR News studio in St. Paul on Monday.
Gretchen Brown | MPR News

It’s been just over a year since Chat GPT launched, bringing artificial intelligence to our fingertips. It feels like AI is everywhere.

It’s not a question of when Minnesota companies will start using AI. Artificial intelligence is already helping them market their services to and for you. 

MPR News guest host Chris Farrell and two experts in the marketing industry explored how AI is changing the way we do business — and what that looks like for us as consumers. 


  • Joe Redden is the chair in marketing analytics and a professor at the University of Minnesota’s Carlson School of Management. 

  • Cory Docken is president of the American Marketing Association’s Minnesota chapter and vice president of Business Development at O8, a Minnesota-based digital agency.

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