Just say ‘yes’ by saying ‘no’
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As Minnesota tries to figure out how to curb its binge drinking ways, some research in the U.K. today is worth considering. Anti-drinking messages may encourage young people to drink more.
The Bath team found adverts which show drunken incidents - such as being thrown out of a nightclub, or passing out in a doorway - are often seen by young people as being typical of a "fun" night out, rather than as a cautionary tale.
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