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NewsCut
Bob Collins

The role of color in the campaign for president

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I saw my first John McCain bumper sticker while driving home from work the other night. But what struck me wasn't that I hadn't seen one until now. What struck me was the color scheme:

[image]

Black and gold? First of all, those are Army colors. McCain was a Navy guy. But beyond that, I got to thinking: who's the last person to run for president in a general election who didn't have red, white, and/or blue as part of the bumper sticker color scheme.

I know there are collectors of campaign memorabilia in the News Cut audience. Step forward.

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