What white women want
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... apparently, a white woman.
Before John McCain named Sarah Palin as his running mate, white women favored Barack Obama over John McCain by 8 percentage points. Among all women, in an ABC News poll, Obama enjoyed an 18-percentage-point lead.
Today, the same poll shows white women now favor John McCain by 12-percent. That's a 20-point swing!
Is Sarah Palin the ultimate modern woman or her polar opposite?, AdWeek asks in an extensive article today.
As a woman tapped to be vice president, Palin has already made history for the GOP; the move measures up to Obama's candidacy for Democrats. At the same time, by dint of being a woman, she's an immediate symbol of modernity, which provides a lot of cover for her staunchly conservative views (no abortion even in the case of rape or incest, for example, and no sex education in schools).
A lot of people criticized McCain for the pick, and suggested merely tapping a woman for the pick would not be enough to lure women who were ideologically mated with Obama. So far, they're wrong.
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