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NBC is trying to repair its low ratings at 9 p.m. by canceling Jay Leno's new prime-time show and moving him back to late night.    The change at NBC are being prompted in large part by local NBC affiliate stations, who have seen a sharp drop in viewers for their local news since Leno became the lead-in show, but that hasn't been as big a problem in the Twin Cities.  

MPR's Cathy Wurzer spoke with John Rash about how the changes affects the NBC affiliate in the Twin Cities.  Rash is Senior Vice President and Director of Media Analysis at Campbell Mithun advertising in Minneapolis.

NBC is trying to repair its low ratings at 9 p.m. by canceling Jay Leno's new prime-time show and moving him back to late night.    The change at NBC are being prompted in large part by local NBC affiliate stations, who have seen a sharp drop in viewers for their local news since Leno became the lead-in show, but that hasn't been as big a problem in the Twin Cities.

NBC is trying to repair its low ratings at 9 p.m. by cancelling Jay Leno's new prime-time show and moving him back to late night.    The change at NBC are being prompted in large part by local NBC affiliate stations, who have seen a sharp drop in viewers for their local news since Leno became the lead-in show.  But that hasn't been as big a problem in the Twin Cities.

KARE 11 faring OK with Leno ratings

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