Childhood bullying not M&M’s fault, panel rules
Go Deeper.
Create an account or log in to save stories.
Like this?
Thanks for liking this story! We have added it to a list of your favorite stories.
Does the red M&M in this ad encourage kids to be bullies?
Australia's Advertising Standards Bureau took two months to investigate viewer complaints before ruling the answer is "no," Ad Age reports.
One of the complaints filed said:
"M&M's is the most influential product on the market and needs to ensure the message that children receives is positive and assisting in their growth and development," the complainant said.
"When marketing a product the message should be about development of our children not showing them that the red M&M can dominate the rest of the group. Children will see this as a normal way of life as the M&Ms portray to them those they mix with at school."
Turn Up Your Support
MPR News helps you turn down the noise and build shared understanding. Turn up your support for this public resource and keep trusted journalism accessible to all.
