Who slipped the moose a mickey?
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If you get enough real journalists in a room, sooner or later the discussion will evolve to the stories they're most proud of -- that they worked days on -- overshadowed by an insignificant but memorable story.
Trust me, somewhere today a journalist is turning in his/her story about terrorism, the economy, or famine, and nobody will remember it because the newscast will have this:
I'll just let the headline do all the heavy lifting here:
Seemingly drunk Swedish moose found stuck in tree
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