Art or vandalism?

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This branded film certainly romanticizes the world of the graffiti artist. But is it art? Does it really make you think -- as the movie's taggers insist -- when you see it? Does it have meaning and, thus, value?
ASOS Puma 'Os Pixadores' from Pulse Films on Vimeo.
The Brazilian film is branded by Asos Black, a clothing company. It's risky marketing.
(h/t: Ad Freak)
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