How to apologize 101
Go Deeper.
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The passive-aggressive "apology" -- that's when you apologize to people "who might have been offended" -- has become so standard that one might be tempted to conclude that sincere apologies are a thing of the past.
Last night, actor Jonah Hill, who was caught on tape a few days ago using a homophobic slur against a photographer, provided a good lesson in how to stop an unfurling public relations disaster: Own the disaster.
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