The threat of copycat kayakers

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Since it's not yet established that people in the news business have an obligation not to show you this picture, I'm showing you this picture, which -- chances are -- you've probably already seen.

Now, then: Do people in the news business have an obligation not to show you this picture?
Does it make you want to grab a kayak and hit Minnehaha Falls, likely plunging to your death?
"We are deeply concerned that this act and subsequent publicity will inspire others to attempt the same feat," Dawn Sommers, a spokeswoman for the Minneapolis Park and Recreation Board, tells the Star Tribune.
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The board is worried that the publicity will lead to copycats.
Some news organizations have set a precedent on keeping things quiet if they could lead to copycats.
Should this be one of them?
Discuss.
Update: Just to clarify since the question is coming up. You don't need a permit to kayak in the creek.
