NewsCut

1,000 Words: Sturgis

STURGIS, SOUTH DAKOTA - AUGUST 3: Michelle Pollman asks Ken Ammerman about his unique motorcycle helmet on the first day of the annual Sturgis Motorcycle Rally August 3, 2015 in Sturgis, South Dakota. This year marks the 75th anniversary of the rally, with crowds of up to 1.2 million people expected. Andrew Cullen | Getty Images

This is even a bigger week than normal in Sturgis, where the annual motorcycle rally is underway. It's the 75th anniversary of the first event in the South Dakota city.

Officials are guessing up to 1 million people will be in town this week.

A little under 7,000 people call the city "home."