General Mills division tries to save the bees
Go Deeper.
Create an account or log in to save stories.
Like this?
Thanks for liking this story! We have added it to a list of your favorite stories.
Nobody knows how to sell you a box of cereal like General Mills, whose various ad campaigns for Cheerios have tapped into social change and, at least to some degree, propelled it.
General Mills Canada this month, a Cheerios-branded campaign focused on another species: bees.
The company is giving wildflower seeds away to help increase bee habitat.
"There are a range of threats to Canada's bee population, but among the biggest are the elimination of flowering plants and ground cover in urban and rural areas alike," University of Minnesota professor of Entomology Marla Spivak said in a press release. "The goal of planting 35 million wildflowers will go a long way toward helping provide the natural habitat and food supply that is essential for healthy, sustainable bee colonies."
Turn Up Your Support
MPR News helps you turn down the noise and build shared understanding. Turn up your support for this public resource and keep trusted journalism accessible to all.
