How the Minnesota Zoo aims to become ‘more than just a zoo’
Zoos: They’re not just about exotic animals. At least, that’s what the Minnesota Zoo in Apple Valley is trying to impart as it rebrands to focus more broadly on nature. On the wish list are changes that staff hope will bring more zoo-goers into the fold.
Michelle Benson, the zoo’s senior director of marketing and communications, says the goal is to “be more than just a zoo.”
“We sit on 500 acres,” Benson told MPR News host Cathy Wurzer. “We only use a third of that, and so we’re looking to branch into what we’re calling the North 40 to be able to provide some things such as hiking trails, or ziplines, or cabins where you can stay overnight.”
This interview is part of The Water Main, our initiative that aims to bring people together, move conversations forward and create meaningful connections that help sustain clean, abundant water for all.
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