Minnesota Vikings give diehard fans a chance to show team pride on license plates

A replica of a new Minnesota Vikings license plate.
Beginning in Jan. 2024, a new Vikings-themed license plate will be available for purchase at about 170 Minnesota DVS locations throughout the state.
Courtesy of Minnesota Vikings Foundation

The purple pride of Minnesota Vikings fans may soon be displayed on their bumpers.

A new Vikings-themed license plate was unveiled Tuesday featuring the team’s famed logo and a Minneapolis skyline image that includes U.S. Bank Stadium.

The specialty plates will be available for purchase starting in January. In addition to standard fees, the plates require a $30 annual surcharge that will flow to a team foundation that advances children’s health and education initiatives.

“This is an excellent way for the foundation to connect with Minnesota Vikings fans and generate dollars that make a direct and positive impact on children throughout the state,” said a Vikings vice president, Brett Taber, who directs the Minnesota Vikings Foundation.

The plate design was made in consultation with the Department of Public Safety and bounced off fans through a survey the team conducted at training camp and preseason games.

A new state law passed earlier this year gave Minnesota pro sports teams the ability to pursue specialty plates. Minnesota joins more than 20 other states with sports-themed offerings.

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