Appetites: New breakfast brands succeed even as consumer craving for cereal declines
Shoppers are reaching for new options in the cereal aisle of grocery stores, making "healthier" choice even if they're more expensive.
Justin Sullivan | Getty Images
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Move over, Lucky Charms — new “healthier” cereals are seeing sales surge while big-name cereals from companies like General Mills are seeing profit margins shrink as consumers move away from sugary, highly-processed foods.
Brooks Johnson reported on the trends for the Minnesota Star Tribune. He shared more about them on this week’s Appetites.
To hear the conversation, use the audio player above.
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