The history of General Mills

Aside from the intriguing marketing history, what we liked best about the deep dive into General Mills from CBS Sunday Morning today was the notion that people use protective gloves to handle old boxes of Wheaties.

Also, that people actually eat Wheaties.

Not to mention that "Poppin Fresh's" heads are kept in coolers.

Grow the Future of Public Media

MPR News is Member supported public media. Show your support today, donate, and ensure access to local news and in-depth conversations for everyone.